What is the TUCOTA Mindset?
Become Your True Self
TUCOTA Mindset
The TUCOTA mindset is an acronym-based framework designed to encapsulate key principles or attitudes necessary for personal and professional success. Each letter in TUCOTA stands for a specific value and behavior.
- T: Tenacity- Learn to demonstrate persistent determination and resilience for transformation.
- U: Understanding- Learn to cultivate a greater awareness of yourself, of others, and living in the world.
- C: Compassion & Courage- Learn to have deep self-love while taking bold actions despite fear or uncertainty.
- O: Optimism- Become a creative force in your life using a growth mindset that experiences good outcomes.
- T: Trust- Learn to build confident trust in yourself and maintain healthy boundaries with others.
- A: Authenticity & Agency– Live true to yourself by taking personal accountability and making conscious choices in total freedom.
Application of the TUCOTA Mindset
- Personal Transformation & Growth- TUCOTA arts and values will foster growth and self-improvement leading toward greater purpose.
- Professional Development and Relationships- Using TUCOTA principles will improve workplace performance and relationships.
- Leadership- Leaders can embody the TUCOTA mindset to inspire and guide their teams with greater effectiveness and ease.
Timothy Jon
Co-founder of TUCOTA Mindset, therapist and coach with over 14 years of experience. Tim has a Master's in Counseling, is a Global Career Development Facilitator, specializes in inner transformational work, is a certified yoga teacher with a trauma informed Y12SR certification, a fitness instructor, breathwork, meditation, embodiment and spiritual guide. You can find out more about Tim on the "My Friend Tim" podcast coming this fall. Fun fact: Tim loves spicy food and makes his own hot sauce.
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Sarah Edgington
Co-founder of TUCOTA Mindset. Sarah is a professional empowerment coach for over 5 year of experience. Sarah specializes in practical hands-on approaches to goal achievement, personal development, self-care, and spiritual guidance. You can learn more about Sarah on, the "My Friend Tim" podcast coming this Fall. Fun fact: Sarah loves Daisys.
Laura Jacoba
Laura is a dynamic, inquisitive and soulful soul who engages in transformational work and forest bathing several days a week. Laura's wisdom and intuition is her greatest asset and is a powerful agent for change in working with people. She knows just the right questions to ask. Fun fact: Laura walks barefoot through the forest with her dog Willy.
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